A.M.Holmes Music For Torching, Seth MacFarlanes Family...

A.M.Holmes Music For Torching, Seth MacFarlanes Family Guy, and Tony Kushners Angels in America The social progression of America in the 20th and 21st centuries has been arguably advantageous. In the years following the feminist and civil rights movements, the United States has undeniably developed into the world’s leading democratic system. Women and minorities have equal citizenship status under the law. There are more females in the workforce than ever before, and formerly guarded issues such as homosexuality and domestic problems can now be addressed openly in social and political forums. However, the question remains as to whether or not such progression has benefited American culture and its population as a whole. Perhaps we†¦show more content†¦References to primarily American popular culture and literature create a discourse investigating the merits of our nation’s development. Each text employs comedy at Sigmund Freud’s tendentious level of jest to challenge personal and social reticence without appearing antagonistic to any specific group . The use of intertexuality condenses the length of the works and lends to the humor of the subject matter by alluding to already familiar people, places, and events in American culture. Without prior knowledge of such entities, most of the texts’ meaning and wit will be lost. Nevertheless, a complete understanding of such allusions will reveal the juxtaposition of America’s modern progression: society has improved in certain aspects, yet has somewhat been demoted in other regards. The long-established attraction of migrating to America is derived from its historic reputation as the land of opportunity. The Statue of Liberty symbolizes the ability of the wretched refuse to surpass birth and class distinctions through hard work and economy. But the overwhelming importance placed on possessions as status symbols has gradually lost its allure. In Music For Torching, A.M. Homes reveals that the contemporary world of suburbia, viewed as the culmination of financially successful households, is not as wonderful as it is presumed to be. Her constant citation of designer labels reveals the importance placed on

Should Cosmetic Surgery Be Banned - 921 Words

Should Cosmetic Surgery Be Banned? When it comes to ones’ looks, one immediately points out the unwanted features in them. Many, after pointing them out, seek for easy solutions to fix them. Therefore, ending up with a solution, cosmetic surgery. Cosmetic surgery, also known as aesthetic surgery, is the process of enhancing, or improving physical looks. Plastic surgery (P-SURG) is similar to cosmetic surgery but serve different purposes. Plastic surgery is the reconstruction of someone’s appearance which is, in most cases, due to accidents such as burns, diseases, birth disorders or traumas. Keep in mind that cosmetic surgery and plastic surgery are not the same, even though plastic surgery is often referred as being a synonym of cosmetic surgery. Cosmetic surgery is popular around the world, and it has been proven to be capable of causing emotional and physical damage. Therefore, cosmetic surgery should be banned, since diseases, burns, birth defects or traumas, aren’t the reason of the demand fo r enhancing any physical appearance. Plastic surgery has been used for many years but its purpose has changed over time. During the civil war, many surgeons used plastic surgery to reconstruct soldiers’ physical appearance after an accident or a battle. Many soldiers in those situations, would physically lose who they once were. Thus, starting the cosmetic surgery business and ending up spreading all around the world. However, people nowadays use it to reach the set standards ofShow MoreRelatedShould Cosmetic Surgery Be Banned?956 Words   |  4 Pagesbecome prevalent among our society today is cosmetic and plastic surgery. Cosmetic surgery is surgery that corrects or modifies the appearance of a feature, or defect on the human body. Although plastic surgery can sometimes be used for treatment of injury or other health related issues. Surgery to improve appearance is widespread among our culture. According to the American Society of Plastic Surgery, there were 15.6 million cosmetic and plastic surgeries procedur es done in 2014, bringing in as muchRead MoreCosmetic Surgery Should Be Banned1167 Words   |  5 Pages‘Cosmetic surgery should be banned.’ Do you have one thing you would like to change about your appearance? I would guess the answer is yes. People nowadays, especially women, are consumed with their appearance. Many strive to conform to what society views as the ‘perfect body image’ and this can make people extremely insecure about the way they look. They think that cosmetic surgery will solve this — it doesn’t. In fact, cosmetic surgery only enhances the need to look beautiful and can lead to manyRead MoreCosmetic Surgery Should Be Banned938 Words   |  4 Pagesfacial and body characteristics. Cosmetic surgery is an easy way to achieve those looks. People are willing to take the risk under the knife to reach society s level of beauty. Tummy tucks, liposuction, breast augmentation, and nose jobs are the most popular surgical procedures. Some people may think non-reconstructive surgery, surgery that is performed even though there are no abnormalities, trauma, infection, tumors or disease, is not an issue. Cosmetic surgery raises a risk of addiction that leadsRead MoreShould Cosmetic Surgery Be Banned?765 Words   |  4 PagesTitle: Should Cosmetic Surgery Be Banned? Introduction Nowadays, cosmetic surgery has become more popular for modern people. Some people believe that it is a science to improve the beauty of a person. On the other hand, there are some people disagree with it. People said that cosmetic surgery involves risk which may cause serious diseases such as heart attack. Both of the side have their own reasonable reason based on should or should not ban cosmetic surgery. Agree to ban the cosmetic surgery Read MoreCosmetic Surgery : Becoming More Common817 Words   |  4 PagesKardashian, and Kylie Jenner are making cosmetic surgery the â€Å"It† thing. Cosmetic surgery should not be given to teens. Cosmetic surgery is risky and should not be used as a quick fix for self-esteem and body image. Cosmetic surgery is the procedure of enhancing the patient’s appearance. Teens seeking cosmetic surgery is becoming more common. There are certain surgeries that are common in teens that get cosmetic surgery. People believe that cosmetic surgery should be banned for people that are under the ageRead MorePlastic Surgery Should Be Banned For Teenagers 18943 Words   |  4 Pagesreconstruct or repair body parts for cosmetic reasons in a procedure called plastic surgery. It was not long before teenagers 18 years of age and younger noticed the potential benefits of receiving these surgeries, such as fixing misconstrued facial features, or even taking away some unwanted fat. In 2012 there were 130,502 cosmetic procedures performed on teenagers below the age of 19 (Singh). There has been an increase of interest in teenagers for cosmetic surgery and the most common procedures doneRead MorePlastic Surgery Helps Self-Esteem Essay954 Words   |  4 Pagesâ€Å" To men a man but a mind. Who cares what face he carries or what he wears? But woman’s body is still the woman. â€Å"(Bierce,1958). People nowadays want to be more beautiful and perfect. They will do anything to fulfill their needs. Cosmetic surgery is modern variation of a practice as old as humankind. Every culture has some customs that prescribe deliberately changing a body’s natural appearance (Brain, 1979). The methods, however, are diverse and particular to a culture at a specific period of timeRead MoreCosmetic Surgery : Is It A Good Idea? Essay1403 Words   |  6 Pagestrend and the number of teen plastic surgeries has increased and has become popular . Some popular procedures that teens undergo before turning adults is liposuction, rhinoplasty and breast implants. However it is a big step and there are many reasons, teenagers should wait to have the elective surgery done. Because their bodies and way of thinking and reasoning are still developing, they can change their decision multiple times. They might want to do a plastic surgery, in few months they might not wantRead MorePlastic Surgery Ethics Essay1605 Words   |  7 PagesPlastic surgery is a rapidly evolving field spread around the world. Plastic surgery deals with human appearance and is becoming a more profitable business throughout the years. It is divided into two sections, reconstructive and cosmetic surgery. An ethical dilemma that corresponds to plastic surgery is the loss of human values patients encounter once they undergo surgery. Also, individuals that depend on cosmetic surgery detract from patients that are in urgent need of these procedures. The replacement Read MoreCosmetic Surgery And Its Effects On Society1462 Words   |  6 Pages In the past few years cosmetic surgeries popularity has increased, with wanting to look a certain way, the way that the media perceives body image for women, usually they use Botox, aesthetic surgery, and a reconstructive surgery; to fix facial features and body parts after a horrible accident. However the controversy begins is, how it can be harmful to every ones body and minds. Most people do not realize the damaging side effects with what is being injected into their bodies. Botox is one of

The Pursuit Of Happiness - 2173 Words

The Pursuit of Happiness A true basis of what it means to be an American can be thoroughly argued on the grounds of what constitutes an American, is an American born or is an American made. The collective identity of the American populace is the shared characteristics, the same drive, which ultimately results in oneness. The unique American cultural identity is the shared revolutionary nature, which drives Americans toward progressive social changes in the pursuit of personal happiness. The original thirteen colonies faced a rather odd situation in their nascent years. Far enough away from Britain to not completely live under their control, the colonies began to form a new way of defining themselves. Rather than simply being British colonies they wanted to act as a sovereign nation in their own right. Fearful of the colonies gaining too much power the British government implemented a set of Acts, such as the Intolerable Act and Tea Stamp Act, with the intention of them limiting the c olonies freedom and smothering any chance of rebellion. However, the colonist took this as an act of oppression instead and rose above it in order to regain their personal freedoms. They felt that their society had plateaued into mediocrity under the rule of King George as they didn’t have protected rights (The American Pageant, 126-133). In the hopes of ridding the colonies of the British rule war broke out, the crude colonist soldiers fighting against the well-polished British army,Show MoreRelatedThe Pursuit of Happiness760 Words   |  4 PagesThe Pursuit of Happiness Andrew Roberts PSY/220 June 9, 2013 The Pursuit of Happiness The Pursuit of Happiness for one person is different for that of another person. The same goes for those of different cultures. It could be the traditions in how they are brought up as children and what they are taught to believe at an early age. In America we are continually told about the American Dream which is the portrait of the perfect family in a Norman Rockwell painting, the perfect job, the houseRead MorePursuit of Happiness732 Words   |  3 PagesIs the pursuit of happiness the most important goal in life or is it just selfish? I once was told that the average person thinks about happiness at least twice a day. Its only 9pm and I can already tell you that Ive been happy and unhappy many times today. If I asked a group of people what they wanted most out of their lives for themselves or their family, whether for tomorrow or the rest of your life, most people would say happiness. Some might say money, but only because they think money willRead MoreThe Pursuit Of Happiness1320 Words   |  6 PagesZakaria El Amrani El Idrissi THE PURSUIT OF HAPPINESS The German philosopher Arthur Schopenhauer thinks that real happiness does not exist. In his view, the best a person can achieve is to reduce misery. Through his book The wisdom of life, he explains that for true happiness we need the complete absence of all pain and the complete satisfaction of all desires. For Schopenhauer, a bearable life consists of having very low expectations. Following this logic, to live a less miserable lifeRead MoreThe Pursuit Of Happiness Essay1700 Words   |  7 PagesThe Pursuit of Happiness Every other Monday morning the workers of the fast food restaurant next door line up in my lobby waiting to cash their paychecks. There is a wide range of ages, races, and sexes; there is no one demographic in the lobby. The conversations are about coworkers not present or about their spouses. They complain about the long shifts or an angry customer they encountered in the drive up this morning. One young woman discusses her daughter’s adventures at kindergarten. ThereRead MorePursuit of Happiness1081 Words   |  5 PagesNà ³i là   7 tià ªu chà ­ nhÆ °ng t là  m luà ´n 1 cà ¡i dà  n à ½ nhà ©. Tà ´i ghi má º ¥y chi tiá º ¿t giá º £i thà ­ch tá » «ng phá º §n cho mn xem Ä‘á »Æ' dá »â€¦ hiá »Æ'u nhà ©. Tuy nhià ªn tá º ¡i cà ³ 1 sá »â€˜ cà ¡i trong sà ¡ch ko cà ³ giá º £i thà ­ch cá » ¥ thá »Æ' nà ªn tà ´i tà ¬m thà ªm trà ªn má º ¡ng ná º ¿u má » i ngÆ °Ã¡ » i thá º ¥y cá º §n bá »â€¢ sung hay cá º ¯t bá »â€ºt gà ¬ thà ƒ ¬ cá » © cmt nhà © :D 7 tià ªu chà ­ gá »â€œm: - Plot - Character (Character vá »â€ºi Plot tui cho luà ´n và  o Overview nhà © ko sá » £ mn lá º ¡i thá º ¯c má º ¯c sao ko Ä‘á » § 7 má » ¥c) - Setting - Point of view - Style- Tone- Language - Themes - Symbolism Cà ²n Ä‘Ã ¢y dà  n à ½. Tà ´i há » iRead MoreIn The Pursuit of Happiness578 Words   |  3 PagesIndividuals try to find happiness, but like water or air, it is hard to clench in your hands. As defined in Merriam-Webster (2014), happiness is a state of well-being and contentment. However, happiness is hard to achieve, but it can be as simple as being contented, doing what you love, and living who you really are. Furthermore, everyone asks how one would know that they have it already. Happiness is hard to achieve. Some people follow several steps in order to get what they want. People have unlimitedRead MorePursuit of Happiness647 Words   |  3 Pages25 April 2014 Authentic Happiness We began this course with the question â€Å"What is happiness? and Can we all achieve authentic Happiness? In our life we are taught many things, but we are not taught how to achieve our own happiness. Over the last five weeks we truly learned what happiness is and I believe we all can achieve authentic happiness in our life. In Authentic Happiness, Martin Seligman uses happiness and well being as the terms to describe the goals of Positive Psychology. The desiredRead MoreAn Analysis of The Pursuit of Happiness752 Words   |  3 PagesThe Pursuit of Happyness Abstract Some of the most common themes in contemporary biographical films revolve around social life as well as the accompanying problems that living in todays society entails. By making connections to individual personal lives, these films help most people make sense of the world in which they live. In this regard, this paper focuses on the film, The Pursuit of Happyness outlining various cultural issues as well as problems faced by the starring; Will Smith playingRead MoreThe Pursuit of Happiness Essay584 Words   |  3 PagesFor our Economics subject, we watched The Pursuit of Happyness, a movie based on Chris Gardner, a salesman who was not making that much money and eventually experiences homelessness with his five-year old son. He faces problems when his wife is unwilling to accept his goal to become a stockbroker and leaves him. However, he perseveres even under all this stress. Chris Gardner excels at his stockbroker internship in Dean-Witter, earning the attention and respect from his superiors. However, hisRead MoreThe Pursuit Of Happiness Essay1315 Words   |  6 PagesThe Pursuit of Happiness vs. the Pursuit of Meaning â€Å"We hold these truths to be self-evident, that ALL men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.† As you know these words come from the preamble of the Declaration of Independence, perhaps one of the greatest documents ever written. However, I do have a little problem with the last four words sentence, â€Å"the pursuit of Happiness† because

Music Composer Beethoven. Ludwig Van Beethoven Was One

Music Composer Beethoven Ludwig van Beethoven was one of the most famous German composers who played a huge role in pioneering the transition of music from the classical era to the Romantic era. His work in concerto, symphony, sonata, and quartet is considered instrumental in expanding both the scope and reach of music. He also came up with a new way of combining vocals and instruments. Beethoven struggled with auditory decline for most of his life, and was nearly deaf toward the end. Interestingly, some of his most important works were composed during the last ten years of his life. He died in 1827 at the age of 56. Beethoven was born on December 16th 1770 in the city of Bonn, which was a principality of the Holy Roman Empire (Morris†¦show more content†¦His father arranged the recital and falsely billed it as little son of six years, which was Mozart s age when he performed for the Empress, Maria Theresa. However, although Beethoven s recital was impressive, it received no media coverage. By the age of ten, Beethoven began learning music full-time under the tutelage of Christian Gottlob Neefe, the Court Organist, who would later come to be recognized as his most crucial teacher. Under his guidance, Beethoven published his first composition at the age of twelve. It comprised a set of piano variations on a theme by Dressler, who was an obscure classic composer. In 1784, Beethoven became an Assistant Court Organist that put him on the court payroll with an annual salary of 150 florins. In 1787, Beethoven was sent to Vienna, Europe’s capital of music and culture, where he hoped to study with Mozart (Davies, The Character of a Genius 54). Whether Beethoven ever managed to study with Mozart or even to meet him remains unclear due to lack of evidence. Unfortunately, he had to return home to Bonn shortly after since his mother was ill. When Beethoven was 19 years old, he was accorded with the responsibility of composing a musical memorial for Joseph II, the Holy Roman Emperor who had passed away in 1790. However, for unknown reasons, Beethoven’s composition was never performed. Johannes Brahms later discovered his composition and described it as â€Å"beautiful andShow MoreRelatedLudwig Van Beethoven, One of the Greatest Composers of the Roomantic Period1099 Words   |  4 PagesThe Life of Ludwig van Beethoven Multitudes of music books recount the life of Ludwig van Beethoven and his contributions to music. There are many different texts that provide hard evidence that he was an individual who went on to become one of the best-known composers of all times. The early life of music saw many composers try to succeed with writing and publishing music. However, Ludwig van Beethoven emerged to become a crucial figure during the transition from Classical to Romantic erasRead MoreComposer Report: Ludwig Van Beethoven Essay1359 Words   |  6 PagesComposer report: Ludwig van Beethoven On 17 December 1770, Ludwig van Beethoven was born. He was an amazing and great classical musical composer. He is known for being the most famous composer of the classical and romantic periods of music. According to the â€Å"Enjoyment of Music† manual, Beethoven was born in Bohn, Germany. His father, with his grandfather, was the two singers at the court of a local prince, Friedrich Max. (Forney and Machlis 197). Beethoven began to take an interest in music fromRead MoreEssay on Ludwig Van Beethoven1148 Words   |  5 Pagesstrongly influence the course of events. Ludwig Van Beethoven, a German musician, is one of those very few. He was an extraordinary musician that lived through hardship and had the horrific fate of deafness, any musician’s worst nightmare. Beethoven left a wall standing in history that captured the art of sounds and worked it beyond imagination into music so fragile and pure yet onerous, unable to be matched by any succeeding composer. His determination to push music forward, go beyond the thinkable, andRead MoreThe Classical Romantic And Modern Era1058 Words   |  5 PagesLudwig Van Beethoven was German Composer Pianist I have never thought of writing for reputation and honor. What I have in my heart must out; that is the reason why I compose Ludwig Van Beethoven piano compositions were published at the age of thirteen. He took a simple ideas creates his worksRead MoreLaqwandra Myers. Ludwig Van Beethoven . February 1, 2017.1066 Words   |  5 PagesMyers Ludwig van Beethoven February 1, 2017 Music Appreciation 101 L. Webb M/W 12:30PM-2:00PM â€Æ' When asking anyone to name a famous composer in history, a few names will always be mentioned. They are Wolfgang Amadeus Mozart, Johann Sebastian Bach, Claude Debussy, and Ludwig van Beethoven, just to name a few. Every composer mentioned have become famous in their own rights, and have inspired musicians for centuries. Arguably, the most famous composer in history would be Ludwig van Beethoven. BeethovenRead MoreThe Music Of Ludwig Van Beethoven1600 Words   |  7 PagesLudwig van Beethoven is known for much of his musical accomplishments. One of his most famous is that he is deaf and yet one of the best musical composers of the classical and romanic area. Beethoven has always been one of my personal favorite composers. When I grew up and started taking piano, Beethoven s Fur Elise was my first large classical piece. Ever since that point on I insisted that when we were in Germany we see his home, and that we did. In this essay I will be explaining Ludwigs YouthRead MoreLudwig Van Beethoven, Composer Of All Time, And For Good Reason1459 Words   |  6 PagesLudwig van Beethoven is perhaps the most well known composer of all time, and for good reason. Born in the Classical era, Beethoven composed music that people could connect to and feel in a way that they had never experienced before. Beethoven was a great musical innovator as a result of his work as a composer, his assistance in the transition from the Classical era to the Romantic era of music, and his famous Ninth Symphony. Ludwig van Beethoven was born on either December 16th or 17th in the yearRead MoreThe Revelation Of Beethovens Childhood1617 Words   |  7 PagesLife as it was for Beethoven had many varying elements, and this research paper will be revealing a lot of what he went through as a young boy all the way to the end of his life and career as the world renowned Ludwig van Beethoven. The basis for this paper is to express and expound on the life and career of Beethoven, and why he was seen as part of the pivotal transition between the Classical and Romantic eras. The topics that will be discussed will be the revelation of Beethoven’s childhood andRead More Ludwig Van Beethoven Essay1285 Words   |  6 PagesGerman composer and pianist, Ludwig van Beethoven, was born December 1770 and spent most of his life in Vienna, Austria. His first teacher was his alcoholic father, who worked as a musician at the Court of Bonn. Teaching him day and night, Ludwig suffered from his fathers ha rsh and erratic behavior. For a time, he and his father played at the Church. As his fathers alcoholism increased, Ludwig became the main musician. Beethovens talents were discovered at an early age, and he was sent toRead MoreBeethovens Life Outline1208 Words   |  5 PagesIntro: Composer Ludwig van Beethoven was an innovator, widening the scope of sonata, symphony, concerto, and quartet, and combining vocals and instruments in a new way. His personal life was marked by a struggle against deafness, and some of his most important works were composed during the last 10 years of his life, when he was quite unable to hear. He is an crucial figure in the transition between the Classical and Romantic eras in Western art music, a pianist, a composer who remains one of the

Research Case Study First Cafe - Click to Get Solution

Questions: Option A: Case Study - First CafePlease read the Case Study First Cafe, and then complete the tasks that follow.To complete the tasks, you will need to undertake research of the caf industry, and refer to the marketing plan provided.As First Caf is a fictitious business, you can make any realistic assumptions and use any other relevant information in your responses.First CafeA group of young entrepreneurs set up a caf business in Melbourne in 2012. They named their business First Cafe, as this was their first business venture together. The First Caf offers a range of hot and cold beverages, cakes, pastries and a few simple dishes for lunch. It is aimed at young, affluent residents and professionals from the surrounding area. They open from 7am (to serve coffee) until 3pm, five days per week.The owners (who are jointly responsible for the management of the caf) understand that they are competing with the other local caf businesses, both independent and chain cafs and restaurant busin esses. Despite the competition, First Cafe has enjoyed substantial business growth since its opening three years ago.Before setting up their business, the owners did some informal research that led them to understand possible customers needs. These include environment, friendliness of staff, and the quality of food and service. They also relied on advice from friends who own a caf that had been successfully operating for 3 years in a nearby suburb in Melbourne. Their friends shared with them their marketing plan for their established coffee shop. The First Caf management team based their initial operations on this marketing plan. This marketing plan can be accessed by clicking on the following link:https://simulations.ibsa.org.au/coffeeville/secure/docs/CoffeeVille%20Marketing%20Plan.pdfThe owners of First Caf have created a warm environment in their caf through the homely decoration of the first outlet. The staff chat with the customers to create a friendly environment and providin g personal service is a priority.In terms of business results, they recorded $800 000 revenue in the last financial year, with a net profit of $100 000. Their PL suggests a lot of money has been invested to build the brand through marketing activities and operational expenses that include rental of a prime location, and wages (27.5%). The PL also suggests COGS are 60%.The main source of current sales and profit is its coffee and pastries. These two products contribute 80% of sales and profit.After such a good start, the owners now want to grow their business, initially through the introduction of new products or services in their existing cafe. Although financially they are now in a better position, they still need to justify further business investment. They know you are completing a marketing course at OTEN and have come to you to help them with ideas for expansion, justification and a business proposal. They are keen to hear your new ideas.Access the Caf and Coffee Shops IBIS Wor ld Industry Reports for external market data to assist with your analysis. The IBIS World Industry Reports are accessed online via the WSI Library, https://wsilibraries.tafensw.edu.au/ Log in with your TAFE username and password and click on IBIS World, then / Australia Industry Reports (ANZSIC) / then / Cafes and Coffee Shops in Australia.orOption B: An organisation of your choiceChoose an organisation that you are familiar with and complete the tasks outlined in Assignment 1 and 2 for this unit.You will be required to research this organisation and the market that it operates in to be able to successfully complete the tasks in these Assignments. Please ensure that you have access to information about: The market size, key competitors, market shares for key competitors and the organisation of your choice The organisational structure, goals, business plan, marketing plan, the management team Financial statement analysis return on investment, profit and loss, break-even point Resour cesAccess the IBIS World Industry Reports for external market data to support your analysis. The IBIS World Industry Reports are accessed online via the WSI Library, https://wsilibraries.tafensw.edu.au/ Log in using your TAFE username and password and click on IBIS World, then / Australia Industry Reports (ANZSIC) / then the industry in which your organisation operates.If you are considering undertaking the Assignments in this unit using Option B, it is highly recommended that you contact your OTEN teacher to clarify if you have access to sufficient information to successfully complete these assignments before commencing.Task 1a) Research the market that either First Caf or your chosen organisation operates in and conduct an external analysis (include a PESTEL analysis). If you are using an organisation of your choice, include a description of it and its market.b) Using a range of secondary sources of information and data, identify, at least, three (3) potential new products and/or services that you could suggest to the management team for either First Caf or your chosen organisation.Use the Task 1 b) template to capture your potential ideas.Be sure to reference your sources of information and include them in a reference list at the end of this assignment.Task 1 b) Template Potential ideas Brief reason(s) Source of information Market potential estimate: (Estimate number of people who may buy X The amount of money spent in a week X 52) c) From your list of opportunities, choose two (2) that you believe will be the most successful. Justify your choices based on your research.Use the Task 1c) Template to help with your responses to this task.Task 1 c) Template Potential ideas (your Justification two choices from the list in Task 1 b): Task 2There are a number of tools that can be used to analyse marketing opportunities. Analyse each of the two opportunities you have chosen in Task 1 c) using the following two tools:a) Porters Five Forces model. This model helps the company to understand the attractiveness of the opportunities.b) A SWOT analysis. This is a fit analysis between internal and external elements of the company.Use the following templates to help with your responses to this task.Task 2 a) Template - Porters Five Forces model Task 2 b) - SWOT analysis SWOT Opportunity 1: Opportunity 2: Strengths Weaknesses Opportunities Threats Overall assessment Answers: Task 1 (a) PESTEL Analysis for First Caf First Caf is started by the young entrepreneurs as a business venture that offers hot and cold beverages, pastries, cakes and delicious snacks and dishes for food to young students, professionals and residents of Melbourne. The environment analysis for First Foods is done through PESTEL factors which includes the following: Political Factors- The company follows all the relevant legislations including food safety, environment laws, Health and safety laws and packaging and labeling laws which First Caf ethically follows in its practices. The government of Australia focuses on the future legislations for skill growth and economic growth that provides the company with positive future prospects (Martin and Schouten, 2012). Economic Factors- The Australian economy is optimistic with its strong financial position with the retail and mining sectors. The unemployment rate is below 5 percent that is consistent and will gradually decrease (Levens, 2014). This indicates a growth forecast which is steady and Melbourne forecasts to grow. The marketing and consumers perspectives indicate a buying shift from the luxury item like cars and TVs; with the refreshment and pamper activities while having food and coffee with friends, family and colleagues. Social Factors- The clients and staff both have friendly and cooperative conditions to increase social aspects in the working culture. First Caf promotes the work culture by contributing to environment and social factors and are socially responsible while conducting the business (Kotler and Keller, 2012). Technological Factors- First Caf provides the new opportunities for marketing by involving the internet usage by providing WIFI Zone in caf, promotion through social networking sites, and is evolving a technology where the customer may order online and specify time for serving before coming to the Caf; this will enhance quick service, spend time with others and also relish food with time. This is an effective use to reach all the clients through the website and social networking site (Kollmann and Suckow, 2012). Environmental Factors- The company focuses on the business process that ensures the eco-friendly processes and practices that have minimal environmental impacts. The First Caf looks at the opportunity for corporate social responsibility in its supply chain and looks for providing the products in recyclable packaging (Kotler and Keller, 2012). Legal Factors- First Caf ensures to follow all legal requirements be it in product safety or staff safety and health and employment regulations and more. The company ensures its growth opportunities by improving its performance by satisfying all the regulations on product safety and employees health and safety (Grewal and Levy, 2012). (b) New Product / Services Potential Ideas Reasons Source of Information Market Potential (no. of people buying x amount of money spent in a week x 52) New varieties of flavors of Pastry puddings and cookies The nearby restaurants lack in the bakery services for the clients, thus by providing the cakes, pastries and cookies in variety of flavors will enhance the sales of the products (Grewal and Levy, 2012) Past sales data of the bakery products 25x50x52= $65000 New snacks in the menu like- Pasta and Mayonnaise Sandwiches The new offering of the snacks and menu will help the customers with more choice in the snacks section Customers Feedback on the products and product range 15x75x52= $58500 Start the Catering Services in the events offering Coffee and pudding and pastry sections The position of store is near the colleges, university and corporate environment where there are various events which keep taking place, the prices and product offering by the First Caf will make it as the first choice during the events. Market Research data (Burns and Bush, 2014) 2x1000x52= $104000 (c) Potential Product / Services Potential Ideas Justification New varieties of flavors of Pastry puddings and cookies The company takes up bakery product offerings for its customers as the potential idea. This will ensure more Start the Catering Services in the events offering Coffee and pudding and pastry sections This business is the most practically sound opportunity as the position of store is near the colleges, university and corporate environment where there are various events which keep taking place, the prices and product offering by the First Caf will make it as the first choice during the events. The new bakery products will enhance the coffee business during the events. So catering business is the best opportunity to start exploring the target markets and potential customers. Task 2 (a) Porters Five Forces Force Opportunity 1: Opportunity 2: Rivalry There is a high rivalry in the market for Coffee shops First Caf faces competitions by Zeldas, Caf Verdi, McDonalds McCafe, Subway and Coffee Mia which are in nearby places. Also the entries of the international brands like Costa Coffee, Tim Hortons, Starbucks and Gloria Jeans have contributed to the rivalry in coffee and related product offerings (Timhortons.com, 2015). Threats of new entry The new entrants in the market for coffee stores is potentially high (MONSHOUWER, VAN LAAR and VOLLEBERGH, 2011) The market is approaching in saturation in many areas due to influence of new entrants through there is still less competition in nearby area. The absence of international brand have given the company to attract more customers but the new entrants locally and internationally might influence the customers choices in coffee chains so it is considered as the future threat for the company. Threats of substitute There is little threat of substitution for First Caf The company sells high variety of bakery food, high quality of coffee, tea, cold and hot drinks along with the best infrastructure, friendly atmosphere and with economical prices. The competition from highly developed coffee stores like Starbucks, McDonalds, Costa Coffee, Gloria Jeans, Caf Verdi and more will contribute to the threat of substitute (Pride and Ferrell, 2012). Buyer power The buyer power is high for the First Caf The buyers have fewer substitutes and are loyal towards the products of First Caf which has lead to high buyers power. The other reasons being the high variety of product range and variety of services with best infrastructure has contributed to high buying power. Supplier power The supplying power is low The Government regulations on exports of coffee from outside countries, backward integration has given a low supplier power for the company Overall attractiveness The overall performance of the company is dependent on the promotion and marketing techniques so that it may target more nearby customers (Yuan, Chang and Tzeng, 2012). The products and service offering must be focused to fulfill satisfaction of employees and the prices differentiation would help the company to face the global competitors from entering the area. (b) SWOT Analysis SWOT Opportunity 1: Opportunity 2: Strength Friendly, socially responsible and skilled staff, High quality of food and services, Best Infrastructure and Increasing customer loyalty (Pride and Ferrell, 2012) Increase in health consciousness among customers, Growth in coffee culture, and Great locality Weakness Increasing budget for promotions and new products, Limited area to serve more customers Local competitors promotional strategies, New entrants in market with coffee houses Opportunity Growing environmental friendly products, Business sustainability trend, Expanding the services through serving in events and corporate catering Rising mobile purchases, Integration of markets, Improving government support for infrastructure (Yuan, Chang and Tzeng, 2012) Threat Increasing employment regulation, Rise in availability of coffee machines specially for home use Rising labor cost in suppliers countries, Lack in supply of worldwide coffee Competition from highly developed coffee stores like Starbucks, McDonalds and more Overall Assessment The company focuses to improve the business opportunity by offering the products outside the coffee shop through catering business in the various events. It also focuses to increase the technological use and expansion of store area to serve more customers. The local competitors and brands are the threat for the company, so it focuses to provide a quality product and service at the economical prices that may attract the target group and also provide the best infrastructure with friendly atmosphere. References 1. Burns, A. and Bush, R. (2014). Marketing research. Boston: Pearson.2. Grewal, D. and Levy, M. (2012). Marketing. New York: McGraw-Hill/Irwin.3. Kollmann, T. and Suckow, C. (2012). Influencing User Attitudes by Managing Online Brand Communication in E-Shops. MAR, 34(1), pp.40-54.4. Kotler, P. and Keller, K. (2012). Marketing management. Upper Saddle River, N.J.: Prentice Hall.5. Levens, M. (2014). Marketing 2014 + mymarketinglab with pearson etext access code. [Place of publication not identified]: Prentice Hall.6. Martin, D. and Schouten, J. (2012). Sustainable marketing. Upper Saddle River, N.J.: Pearson Prentice Hall.7. MONSHOUWER, K., VAN LAAR, M. and VOLLEBERGH, W. (2011). Buying cannabis in coffee shops. Drug and Alcohol Review, 30(2), pp.148-156.8. Pride, W. and Ferrell, O. (2012). Marketing 2012. Mason, Ohio: Cengage Learning.9. Timhortons.com, (2015). Tim Hortons Language Selector. [online] Available at: https://www.timhortons.com/ [Accessed 21 Dec. 2015].10. Yuan, B., Cha ng, H. and Tzeng, G. (2012). Evaluation of service quality continuous improvement in coffee shops. Human Factors and Ergonomics in Manufacturing Service Industries, p.n/a-n/a.

German Journal Management Of Human Resource -Myassignmenthelp.Com

Question: Discuss About The German Journal Management Of Human Resource? Answer: Introduction The report talks about the significance of the human resource management. Coles Company has been selected to explain the case study. It explains the various key challenges and issue of the company. It tells that how the company overcome these challenges and build a strong position in the market. Coles group limited is an Australian public company that deals in retail and consumer products and services. It is the second biggest company in Australia in the retail industry. It was acquired the Wesfarmers company in 2007 with the transfer of ownership. It's headquarters located in Hawthorn East, Victoria Australia. There are approx 165,000 employees are employed in the company. It is one of the biggest supermarket companies in Australia. Gradually, it expanded its business across the world in order to achieve the long-term goals and objectives. It is listed on the Australian stock exchange, the London stock exchange and New Zealand stock exchange (Sanders, Shipton Gomes, 2014). Key issues for recruiting the labor force in Coles The organization is responsible to provide all the facilities to new candidates at the workplace. Coles is the second biggest supermarket company in Australia. Thus, various key recruitment challenges are faced by the company. They have been discussed below. Strong and effective employment offers by the competitors: It is one of the biggest key challenges that are faced by the company during recruiting the workforce. Woolworths, Aldi, and Metcash limited are the main competitors of the company. They offer the good employment opportunities to the new candidates compared to the Coles. Therefore, new applicants do not join this company and they join other companies. Thus, the firm faces many difficulties due to the excellent employment opportunities offered by the competitors (Paill, Chen, Boiral Jin, 2014). The labor force is not enough capable: It is a major issue in such company. The firm is not able to find efficient and potential workers to do work effectively and efficiently. The employees are not capable to deal with any problem and terrible situations. Thus, they cannot face the various competitors in the market. In this way, the company could not meet the targets and goals near future. The new applicants have high expectations: It is the super marketing company so employees expect high packages and wage payment for doing the work effectively and efficiently. Thus, the company is not able to fulfill the needs, requirements, and expectations of the new candidates. It is considered a significant key challenge for the firm to recruiting the workforce for assigning the task and duties to the applicants (Peters, Poutsma, Van der Heijden, Bakker Bruijn, 2014). Taking up the appointment letter but not join the company: It is another key issue of recruitment and selection in Coles. Many times it happens that the candidates who present in the interview, they take the offer letters but they do not join the company. In this way, the company has to face many problems and obstacles within the organization. Payment and wage issues: It is the common problem which is faced by every company to recruit the labor force at the workplace. Sometimes, the company makes delay in the payment system. It affects the image and position of the company adversely. Communication and motivation issues: If the Coles appoints new candidates to do the task and employment then the managers and new candidates are not able to maintain effective communication in the organization. Therefore, they feel lonely and they get disappointed. As a result, high employees turnover is increased in the firm. The working environment is also a big concern for the company (Kaufman, 2015). Organizational image: It plays a significant role in every organization. The organizational image depends on the performance and efficiency of the candidates. Before the interview, the candidates check the image of the company, whether the firm image is good or not, if the goodwill of the firm is not good then candidates do not join the company. It is one the significant key challenge for the firm to recruit the new candidates at the workplace. Compensation and remuneration: It also affects the business operations and activities adversely. Coles does not provide the higher compensation and incentives to the employees. Hence, various recruitment and selection challenges are faced by the company. Labor supply key challenge: It is one of the foremost factors in the firm. It focuses on the labor supply and labor in the international It is the best source to reach the organizational goals and objectives. But many times, the company could not fulfill the needs and requirements of the association due to the unsatisfactory demands and supply (Al-Refaie, 2015). Demographic issues: The various demographic factors include the education, culture, sex, and district. The poverty and health care are the big concern in Coles Company. The demographic issues include the diversity, aging workforce, and generations. In todays world, diversity is becoming the very important challenges for the company. Coles is the biggest supermarket chain in the Australia. The company does not expand its business because various HRM issues are faced by the firm. The cross-cultural differences also influence the recruitment strategies in the company negatively. Further, the organization checks the potentials and capabilities of the new candidates to gain the competitive advantages (Alfes, Shantz Truss, 2012). The generation also plays a vital role in every organization. The company does not provide the good opportunities to younger people. In this way, the firm is not able to gain the experience and knowledge of the younger candidate. They are more active and passionate compared to the older. It influences the performance and productivity of the organization. Coles does not check the capabilities and potential of new candidates at the time of recruiting the workforce in the firm. But it is mandatory to check and analyze the knowledge and experience of the new candidates. The demographic issues influence the business operations and activities of the company adversely (Singh, Darwish, Costa Anderson, 2012). Cross-cultural training: Cross-cultural training is essential for all the new candidates if they are hired by the firm for the international business and operations. Therefore, the firm needs to invest huge amount on the training of the new applicants. It is very expensive and time-consuming If the organization does not provide cross-cultural training to applicants then they could not perform the task and duties effectively that are assigned by the company (Andreeva Kianto, 2012). All these key issues and challenges are faced by the Coles during the recruitment and selection process. Recommended approaches and strategies After various researchers, it has been found then the firm should control the various recruitment challenges and issues to gain the sustainability and long-term goals and objectives of the firm. Thus, various approaches have been described to address these key challenges which have been discussed below (Thite, Wilkinson Shah, 2012). Mainly, Coles is using two HRM strategies to address these challenges such as performance management and reward management. Reward management uses for providing motivation and reward to new candidates for their excellent performance. On the other hand, performance management is based on the efficiency and productivity of the employees. Both play an integral role to enhance and increase the motivation and morale of the employees. It is the supermarket company that operates its business in Greenfield areas (Holm, 2012). The firm should make the retention strategies to improve and prevent the high turnover rate in the organization. It should improve the recruitment and selection process to attract the more applicants in the market. The firm should build and develop the human resource management in the organization to recruit the potential and capable applicants (Bardoel, Pettit, De Cieri McMillan, 2014). A company cannot run the business without sustainable human resource department. The HR personnel help to improve the quality and performance of the employees. The association should continue the development and improvement process to reduce the key HRM issues. The company should maintain the personnel management in the firm to manage and maintain the good employee-employer relationship. This management will also help to fulfill the basic needs and requirements of the employees at the workplace (Collings, 2014). Various cross-cultural training is conducted by the firm to improve the performance and efficiency of the workers. In this way, they are able to gain a lot of business knowledge and experience. The company should also provide various training and development programs to the workers. The company should use various retention, compensation and motivation methods to provide job satisfaction to the employees. In this way, they will do work with more efficiently and effectively. The company should take the employees feedback to analyze and evaluate their performance. The firm should recruit the employees on the basis of the worker's capabilities, experience, knowledge, and qualification. The false and wrong commitment should not be done by the employer and management (Thompson, 2011). The top management and managers should build and develop the good relationship with workers. They should maintain proper communication and teamwork in the firm. Supervisors must listen to the grievances and complaints of the workers and they should solve financial problems and grievances to provide satisfaction to the workers. It will also help to build the trust, faith and believe among the co-workers (Zoogah, 2011). Coles should use the employer branding strategy to reduce the various key challenges of the recruitment and selection. The brand is an identity to give an opportunity to the workers in the company. The employer branding strategy of the company is very good. Through branding strategy, the company can appoint the potential and talented employees in the organization. To promote the employer branding, the company should conduct various awareness programs in the market. Further advertising is another good strategy to attract the more candidates in the market. If the company appoints skilled and potential workers then it will help to increase long-term profit and revenue of the company. Through branding and advertising strategies, the company can achieve the mission and vision of the firm in near future. All these strategies play a vital role to reduce the key challenges of the recruitment and selection. The company should maintain a good working environment for the employees (Festing Sch fer, 2014). Conclusion A sustainable human resource management plays a crucial role in Coles. The paper explains the key challenges of recruitment in the firm. Thus, the company should make effective policies, procedures, and systems to reduce all these key challenges and issues. It should provide the job satisfaction to the workers to gain the competitive advantages. In this way, the company can also increase the sales in the market. It should also make some effective rules and regulations to control on the high employee turnover within the organization. References Alfes, K., Shantz, A., Truss, C. (2012). The link between perceived HRM practices, performance and well?being: The moderating effect of trust in the employer.Human Resource Management Journal,22(4), 409-427. Al-Refaie, A. (2015). Effects of human resource management on hotel performance using structural equation modeling.Computers in Human Behavior,43, 293-303. Andreeva, T., Kianto, A. (2012). Does knowledge management really matter? Linking knowledge management practices, competitiveness and economic performance.Journal of knowledge management,16(4), 617-636. Bardoel, E. A., Pettit, T. M., De Cieri, H., McMillan, L. (2014). Employee resilience: an emerging challenge for HRM.Asia Pacific Journal of Human Resources,52(3), 279-297. Collings, D. G. (2014). Integrating global mobility and global talent management: Exploring the challenges and strategic opportunities.Journal of World Business,49(2), 253-261. Festing, M., Schfer, L. (2014). Generational challenges to talent management: A framework for talent retention based on the psychological-contract perspective.Journal of World Business,49(2), 262-271. Holm, A. B. (2012). E-recruitment: towards an ubiquitous recruitment process and candidate relationship management.German Journal of Human Resource Management,26(3), 241-259. Kaufman, B. E. (2015). Market competition, HRM, and firm performance: The conventional paradigm critiqued and reformulated.Human Resource Management Review,25(1), 107-125. Paill, P., Chen, Y., Boiral, O., Jin, J. (2014). The impact of human resource management on environmental performance: An employee-level study.Journal of Business Ethics,121(3), 451-466. Peters, P., Poutsma, E., Van der Heijden, B. I., Bakker, A. B., Bruijn, T. D. (2014). Enjoying New Ways to Work: An HRM?Process Approach to Study Flow.Human resource management,53(2), 271-290. Sanders, K., Shipton, H., Gomes, J. F. (2014). Guest editors introduction: Is the HRM process important? Past, current, and future challenges.Human Resource Management,53(4), 489-503. Singh, S., Darwish, T. K., Costa, A. C., Anderson, N. (2012). Measuring HRM and organisational performance: concepts, issues, and framework.Management Decision,50(4), 651-667. Thite, M., Wilkinson, A., Shah, D. (2012). Internationalization and HRM strategies across subsidiaries in multinational corporations from emerging economiesA conceptual framework.Journal of World Business,47(2), 251-258. Thompson, P. (2011). The trouble with HRM.Human Resource Management Journal,21(4), 355-367. Zoogah, D. B. (2011). The dynamics of Green HRM behaviors: A cognitive social information processing approach.German Journal of Human Resource Management,25(2), 117-139.